Exposure Report Q2 2026
On this page, we provide an overview of the visibility of BEAT CC p/b Saxo in the second quarter of 2026.
This includes press clippings, broadcast mentions (TV and livestreams), and our owned media (social media and podcast). For each category, you will find the key metrics and highlights.
Overview Q2
In Q2, we generated between €500K and €750K in media and content value*
• 3.1M Meta views
• 23.3K podcast downloads
• 76.4K LinkedIn impressions
• 35+ media publications
• 20+ live TV broadcasts
• Amazon Prime Video documentary launch
*Indicative media value, based on CPM. This reflects what comparable reach would cost through advertising.
Broadcast Visibility
Q2 was our strongest broadcast quarter of the year. BEAT CC p/b Saxo featured across more than 20+ live
race broadcasts, including multiple breakaways, interviews, stage victories and podium ceremonies.
Available through broadcasters and platforms including Sporza, NOS, HBO Max and more.
Broadcast Highlights
In Q2, BEAT was featured in live broadcasts across the following races:
• Scheldeprijs
• Brabantse Pijl
• Ronde van Limburg
• Antwerp Port Epic
• Heistse Pijl
• Muur Classic
• Baloise Belgium Tour (5 stages)
• Dutch National Championships
• Belgian National Championships
• Circuit de Wallonie
• Lotto Famenne Ardenne Classic
• Veenendaal–Veenendaal
See the video below for a summary of the TV visibility.
Press Clippings
In the second quarter of 2026, BEAT CC p/b Saxo was featured in 36 external media publications. From major cycling
news outlets to national media and marketing publications, BEAT generated widespread earned media throughout Q2.
View all press clippings via the link below.
Amazon Prime Video
In Q2, BEAT took another major step in expanding its reach with the launch of its documentary series on Amazon Prime Video.
The series offers an exclusive behind-the-scenes look at life inside BEAT Cycling Club, bringing our story to a
global audience far beyond the cycling community. It provides partners with premium visibility in a high-quality
production on one of the world’s largest streaming platforms.
Watch the official trailer below.
Owned Media
In the second quarter of 2026, we achieved strong results across our Meta channels (Instagram and Facebook). In total, we generated 3.100.313 views and 60.197 interactions.
During this period, we also saw several standout performances. Multiple posts and reels performed exceptionally well, reaching 191K, 127K and 109K views.
These results show that our content is reaching a broad audience and successfully driving engagement around the club.
BEAT Cycling Club Podcast
In the second quarter of 2026, the BEAT Cycling Club Podcast recorded a total of 23.356 downloads.
In this weekly podcast, CEO Geert Broekhuizen and Sportive Director Thijs Zonneveld take listeners behind the scenes of the club. From racing and performance to the decisions made off the bike, they offer a unique and honest insight into life inside a professional cycling club.
The podcast continues to play an important role in engaging our community and sharing the BEAT story in a personal way.
Check out our podcast!
In the second quarter of 2026, we continued to build visibility on LinkedIn through organic content, generating 76.430 impressions and reaching 48.010 people.
Key moments throughout the quarter, including race performances and the launch of our Amazon Prime Video documentary, drove strong engagement and visibility.
These results show that LinkedIn continues to be a valuable platform for connecting with partners, professionals and the wider cycling industry.
Contact
If you have any questions or need additional information, feel free to get in touch via the button below.
