Exposure Report Q1 2026
On this page, we provide an overview of the visibility of BEAT CC p/b Saxo in the first quarter of 2026.
This includes press clippings, broadcast mentions (TV and livestreams), and our owned media (social media and podcast). For each category, you will find the key metrics and highlights.
Overview Q1
In Q1, we generated between €200K and €400K in media and content value*
• 2.4M views on Instagram
• 24.6K podcast downloads
• 35+ media publications
*Indicative media value, based on CPM. This reflects what comparable reach would cost through advertising.
And we turn reach into a direct relationship with an engaged cycling community.
Broadcast Visibility
In the first quarter of 2026, BEAT CC p/b Saxo featured prominently in several races, both through
live coverage and media mentions. This included broadcasts on channels such as Sporza, Eurosport,
and other livestream platforms.
See the video below for a summary of the TV visibility.
Press Clippings
In the first quarter of 2026, BEAT CC p/b Saxo was mentioned 35+ times in external media.
This ranges from news articles to podcasts, and from the Netherlands and Belgium to Denmark.
View all press clippings via the link below.
Owned Media
In the first quarter of 2026, we achieved strong results across our Meta channels (Instagram and Facebook). In total, we generated 2,476,356 views and 41,770 interactions.
During this period, we also saw several standout performances. Multiple videos went viral, reaching 412K, 110K and 100K views respectively.
These results show that our content is reaching a broad audience and successfully driving engagement around the club.
BEAT Cycling Club Podcast
In the first quarter of 2026, the BEAT Cycling Club Podcast recorded a total of 24,655 downloads.
In this weekly podcast, CEO Geert Broekhuizen and Sportive Director Thijs Zonneveld take listeners behind the scenes of the club. From racing and performance to the decisions made off the bike, offering a unique and honest insight into life inside a professional cycling club.
The podcast plays an important role in engaging our community and sharing the BEAT story in a personal way.
Check out our podcast!
In the first quarter of 2026, we built consistent visibility on LinkedIn through organic content, generating 81,977 impressions and reaching 49,044 people.
We saw clear performance peaks around key moments, showing that our content resonates when it connects to racing, updates and behind-the-scenes stories.
While overall interactions slightly decreased, comments increased by 47.9%, indicating more meaningful engagement and stronger involvement.
These results show that LinkedIn is not just a reach channel, but a platform where we are building a highly engaged and relevant community around BEAT.
Contact
If you have any questions or need additional information, feel free to get in touch via the button below.
