Exposure Report Q3 2026
On this page, we provide an overview of the visibility of BEAT CC p/b Saxo in the third quarter of 2026.
This includes press clippings, broadcast mentions (TV and livestreams), and our owned media (social media and podcast). For each category, you will find the key metrics and highlights.
Overview Q3
In Q3, we generated between €200K and €300K in media and content value*
• 2.04M Meta views
• 12.2K podcast downloads
• 33.7K LinkedIn impressions
• 40+ media publications
• 13 live TV broadcasts
• Amazon Prime Video documentary
*Indicative media value, based on CPM. This reflects what comparable reach would cost through advertising.
Broadcast Visibility
In Q3, BEAT CC p/b Saxo featured in race broadcasts across national and regional television, streaming platforms and YouTube livestreams.
Coverage included the ZLM Tour on RTL 7 and Videoland, the Grand Prix de Wallonie on Sporza and HBO Max, and several Belgian races on Sporza. Regional television and YouTube livestreams provided additional coverage in the Netherlands, Belgium and France.
Broadcast Highlights
In Q3, BEAT featured in broadcasts across the following races:
• Kreiz Breizh Elites: YouTube livestream
• ZLM Tour: RTL 7 and Videoland
• Midden Brabant Poort Omloop: YouTube livestream
• La Polynormande: YouTube livestream
• Ronde van de Achterhoek: regional TV and YouTube
• Arno Wallaard Memorial: regional TV and YouTube
• GP Rik Van Looy: regional TV and YouTube
• Grand Prix de Wallonie: Sporza and HBO Max
• Kampioenschap van Vlaanderen: Sporza
• Gooikse Pijl: Sporza
• Omloop van het Houtland: Sporza
• GP Cerami: regional TV and YouTube
• Chauny: regional TV and YouTube
See the video below for a summary of the TV visibility.
Press Clippings
In the third quarter of 2026, BEAT CC p/b Saxo featured in 40 external media publications.
Coverage included Michiel Coppens’ move to Cofidis, Jochem Kerckhaert’s transfer to Picnic PostNL and his selection for the European Championships, and Max Kroonen’s victory in the Arno Wallaard Memorial.
The overview brings together coverage from cycling media, national outlets and regional publications, including WielerFlits, NOS, Het Nieuwsblad, AD and Omroep Zeeland.
View all press clippings via the link below.
Owned Media
Instagram and Facebook
In the third quarter of 2026, our Meta channels generated a total of 1,900,000 views and 53.1K interactions.
Race content and rider stories were among the strongest performing posts of the quarter:
• Tijmen Eising’s health and the end of his racing career: 67.8K views
• Max Kroonen’s Arno Wallaard Memorial victory: 69.3K views
• Michiel Coppens’ move to Cofidis: 69.3K views
BEAT Cycling Club Podcast
In the third quarter of 2026, the BEAT Cycling Club Podcast recorded 12,176 downloads.
With Geert Broekhuizen and Thijs Zonneveld, the podcast gives listeners an inside look at the club. Race reflections, rider stories and discussions about decisions behind the scenes bring the BEAT story to life beyond the results.
Note: this is including the summer break from 30/06 to 25/08
Check out our podcast!
In the third quarter of 2026, BEAT generated 33,666 organic impressions on LinkedIn, without paid promotion.
Content received 617 reactions, 12 comments and one repost. September accounted for the largest share of impressions during the quarter.
LinkedIn remains a channel for sharing developments from the club with partners, professionals and the wider cycling industry.
Newsletter
In Q3, BEAT sent 155,850 emails, with an average open rate of 45% and a click rate of 2.11%.
This represents approximately 70,133 recorded opens, bringing race updates, club stories and partner content directly to our subscribers’ inboxes.
Contact
If you have any questions or need additional information, feel free to get in touch via the button below.
